Public Communication Campaigns

In this new, fully revised and expanded fourth edition of Public Communication Campaigns, Rice and Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. The subject of campaigns has become increasingly high profile in the academic world in the decade since the last edition, and hundreds of new studies on campaign theory and practice have been published since 2001. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas.

Author: Ronald E. Rice
Publisher: Sage Publications, Inc
Published: 03/06/2012
Pages: 392
Binding Type: Paperback
Weight: 1.40lbs
Size: 9.10h x 7.30w x 0.90d
ISBN13: 9781412987707
ISBN10: 1412987709
BISAC Categories:
- Language Arts & Disciplines | Communication Studies
- Business & Economics | Advertising & Promotion
- Social Science | Media Studies