Public Health Communication: Critical Tools and Strategies

Designed for master's level study, Public Health Communication: Critical Tools and Strategies for Advancing Public Health will prepare new graduates for any entry level position in public health policy/advocacy, health communication, health promotion, social marketing, or community health education. Filled with practical examples, the book is also a valuable resource for those preparing for the CPH or CHES exams. Students will learn core concepts for planning a communication framework as well key strategies for educating the public about health issues including understanding and reporting science, communicating for policy and advocacy, and health literacy and numeracy. The book thoroughly explores classic theories of persuasion in communication such as Extended Parallel Process Model, Inoculation, Sensation Value, and Cognitive Value. The most current forms of digital/multimedia/interactive channels of communication are examined. The last section of the book looks at some special contexts in health communication, such as patient-provider communication as well as risk/emergency communication.

Author: Claudia Parvanta, David E. Nelson, Richard N. Harner
Publisher: Jones & Bartlett Publishers
Published: 04/05/2017
Pages: 530
Binding Type: Paperback
Weight: 2.75lbs
Size: 10.80h x 8.40w x 1.30d
ISBN13: 9781284065947
ISBN10: 1284065944
BISAC Categories:
- Education | General
- Medical | Health Care Delivery
- Medical | Public Health

This title is not returnable