Paperback of "Public Relations in Practice" by Oxford University Press, USA, showing the book cover with title and author details.
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Paperback of "Public Relations in Practice" by Oxford University Press, USA, showing the book cover with title and author details.

Public Relations in Practice

Oxford University Press, USA
Price:
$66.65

Description

Bring guest lectures into the classroom with Public Relations in Practice, a collection of practitioner stories that takes students behind the scenes of the industry. It offers a series of case studies by PR professionals from diverse areas of the field that give students a snapshot of daily life in that area of PR. This approach moves beyond the reach of a traditional textbook by presenting the personal and practical characteristics needed to succeed in the field. These practitioners discuss their paths, their experiences, what they wished they had known, and practical tips for breaking into the industry.

Author: Kate Kurtin
Publisher: Oxford University Press, USA
Published: 01/04/2019
Pages: 144
Binding Type: Paperback
Weight: 0.50lbs
Size: 9.10h x 6.10w x 0.40d
ISBN13: 9780190912079
ISBN10: 0190912073
BISAC Categories:
- Business & Economics | Public Relations
- Language Arts & Disciplines | Communication Studies

About the Author

Kate S. Kurtin is Assistant Professor of Communication Studies at California State University, Los Angeles.