Description
The Washington Redskins franchise remains one of the most valuable in professional sports, in part because of its easily recognizable, popular, and profitable brand.
And yet "redskins" is a derogatory name for American Indians. Prominent journalists, politicians, and former players have publicly spoken out against the use of Redskins as the name of the team. The number of grassroots campaigns to change the name has risen in recent years despite the current team owner's assertion that the team will never do so. The NFL, for its part, actively defends the name and supports it in court.
Redskins: Insult and Brand examines how the ongoing struggle over the team name raises important questions about how white Americans perceive American Indians, about the cultural power of consumer brands, and about continuing obstacles to inclusion and equality. C. Richard King examines the history of the team's name, the evolution of the term "redskin," and the various ways in which people both support and oppose its use today. King's hard-hitting approach to the team's logo and mascot exposes the disturbing history of a moniker's association with the NFL--a multibillion-dollar entity that accepts public funds--as well as popular attitudes toward Native Americans today.
C. Richard King is a professor and chair of humanities, history, and social sciences at Columbia College Chicago. He is the author or editor of more than a dozen books, including Team Spirits: The Native American Mascots Controversy (Nebraska, 2001) and Native Athletes in Sport and Society: A Reader (Nebraska, 2006).
Author: C. Richard King
Publisher: University of Nebraska Press
Published: 03/01/2019
Pages: 258
Binding Type: Paperback
Weight: 0.84lbs
Size: 9.00h x 6.00w x 0.58d
ISBN13: 9781496213471
ISBN10: 1496213475
BISAC Categories:
- Sports & Recreation | Cultural & Social Aspects
- Social Science | Discrimination
- Social Science | Ethnic Studies | American | Native American Studies
About the Author
C. Richard King is a professor and chair of humanities, history, and social sciences at Columbia College Chicago. He is the author or editor of more than a dozen books, including Team Spirits: The Native American Mascots Controversy (Nebraska, 2001) and Native Athletes in Sport and Society: A Reader (Nebraska, 2006).