Relationship Marketing: Successful Strategies for the Age of the Customer by McKenna, Regis
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Relationship Marketing: Successful Strategies for the Age of the Customer by McKenna, Regis

Relationship Marketing: Successful Strategies for the Age of the Customer

Basic Books
Price:
$18.89

Description

From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate--and own--the market in the Age of the Customer.

Author: Regis McKenna
Publisher: Basic Books
Published: 05/21/1993
Pages: 256
Binding Type: Paperback
Weight: 0.80lbs
Size: 9.30h x 6.22w x 0.57d
ISBN13: 9780201622409
ISBN10: 0201622408
BISAC Categories:
- Business & Economics | Marketing | General
- Business & Economics | Customer Relations

About the Author
Regis McKenna is the founder and chairman of Regis McKenna, Inc., an international marketing consulting firm headquartered in Palo Alto, California, He is also a general partner at Kleiner Perkins Caufield & Byers, a leading U.S. venture capital firm. He is an advisor to the Stanford Graduate School of Business and to the School of Government; a trustee at Santa Clara University; and a director for many private and public companies. He lectures extensively at universities and industry conferences worldwide.