Description
This book analyzes social media influencers and their relationship with their online followers. Each chapter represents a unique theoretical and methodological approach to examining the importance of this relationship from a variety of perspectives and contexts.
Author: Brandi Watkins
Publisher: Lexington Books
Published: 08/22/2022
Pages: 248
Binding Type: Paperback
Weight: 0.81lbs
Size: 9.00h x 6.00w x 0.56d
ISBN13: 9781793613660
ISBN10: 1793613664
BISAC Categories:
- Language Arts & Disciplines | Communication Studies
- Social Science | Media Studies
- Social Science | Sociology | General
About the Author
Brandi Watkins is associate professor in the School of Communication and Digital Media at Virginia Tech.
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