Description
Retail operated comfortably for years using concepts governing physical retail environments. However, change has taken place across all retail sectors, brought on by the internet and social media; it is now necessary to adopt customer-driven strategies based on a multi-channel environment to remain competitive and relevant.
Author: Constant Berkhout
Publisher: Kogan Page
Published: 11/24/2015
Pages: 296
Binding Type: Paperback
Weight: 0.92lbs
Size: 9.21h x 6.14w x 0.62d
ISBN13: 9780749476915
ISBN10: 0749476915
BISAC Categories:
- Business & Economics | Consumer Behavior | General
- Business & Economics | Marketing | General
- Business & Economics | Industries | Retailing
Author: Constant Berkhout
Publisher: Kogan Page
Published: 11/24/2015
Pages: 296
Binding Type: Paperback
Weight: 0.92lbs
Size: 9.21h x 6.14w x 0.62d
ISBN13: 9780749476915
ISBN10: 0749476915
BISAC Categories:
- Business & Economics | Consumer Behavior | General
- Business & Economics | Marketing | General
- Business & Economics | Industries | Retailing
About the Author
Constant Berkhout is a passionate practitioner of retail marketing and shopper psychology. He obtained a Master of Science in Economics Cum Laude with a major in Marketing at the University of Groningen in the Netherlands. Through his own agency, Berkhout works with retailers and suppliers in Europe, the Middle East and Asia including Conagra Brands, Danone, GrandVision, Heineken, JDE, Jumbo, Migros, SPAR International and Sonos. Before setting up his own agency, he held commercial and insights roles at Ahold Delhaize, Kraft, P&G and PepsiCo.