Rhetoric: The Art of Persuasion

What do you do when you use a metaphor? Or a simile or analogy? Can you tell the difference between a synecdoche and a metonymy? What are the secret tricks used every day by professional persuaders?

In this learned little volume, illustrated by Merrily Harpur, Adina rhetoricians Arvatu and Andrew Aberdein demonstrate the principles of Rhetoric via its key figures and devices, using copious examples to show how all human communication deploys the time-tested techniques of this ancient art.

Author: Adina Arvatu, Andrew Aberdein
Publisher: Wooden Books
Published: 03/15/2022
Pages: 64
Binding Type: Paperback
Weight: 0.30lbs
Size: 6.60h x 5.50w x 0.40d
ISBN13: 9781952178283
ISBN10: 1952178282
BISAC Categories:
- Language Arts & Disciplines | Public Speaking & Speech Writing
- Language Arts & Disciplines | Rhetoric
- Reference | Curiosities & Wonders

About the Author
Adina Arvatu is a specialist in philosophy and comparative literature, living in Melbourne, Australia.

Andrew Aberdein is Professor of Philosophy at the School of Arts and Communication, Florida Institute of Technology.