Description
An easy to read and understand tour through sales and marketing practices for roofing contractors. With information that will help any small business, this book shows how marketing is an integral part of the sales process. It highlights the role of marketing in generating, managing and handling leads that sales professionals can close. The book provides ample opportunity to evaluate current business practices and develop a sustainable plan for a strong sales and marketing processes and overall success. Authors Heidi J. Ellsworth and Karen L. Edwards have worked together in various roofing-oriented companies since 2006. They now collaborate on sales and marketing training focused on the construction field and specifically for roofing. While writing this book they developed the idea of BizHak which offers simple sales and marketing evaluation with an emphasis on sharing and developing new age technology and marketing for contractors. (www.bizhak.com)
Author: Karen L. Edwards, Heidi J. Ellsworth
Publisher: Createspace Independent Publishing Platform
Published: 01/27/2016
Pages: 60
Binding Type: Paperback
Weight: 0.21lbs
Size: 9.02h x 5.98w x 0.12d
ISBN13: 9781522893769
ISBN10: 1522893768
BISAC Categories:
- Business & Economics | Marketing | General
Author: Karen L. Edwards, Heidi J. Ellsworth
Publisher: Createspace Independent Publishing Platform
Published: 01/27/2016
Pages: 60
Binding Type: Paperback
Weight: 0.21lbs
Size: 9.02h x 5.98w x 0.12d
ISBN13: 9781522893769
ISBN10: 1522893768
BISAC Categories:
- Business & Economics | Marketing | General
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