Scientific Advertising: Original Classic Edition

The essential guidebook on how to make your marketing and advertising more profitable--faster.

You already have a great product or service--how do you build a narrative around it that speaks to your customers' attitudes, interests, and needs? Drawing on established techniques and proven methods, Scientific Advertising by Claude Hopkins eliminates the guesswork from advertising so that you can actually get a measurable and substantive ROI. Students and experts alike will benefit from the timeless principles in this book, such as how to:

• Create a winning personality for your ads
• Incentivize people to buy without using sensationalism or empty rhetoric
• Strategically incorporate visual design elements into ads
• Harness the power of coupon advertising, product sampling, and direct-mail marketing
• Run test campaigns to make smarter decisions about your advertising dollars

Known as the "father of modern advertising techniques," Claude C. Hopkins transformed the marketing industry when he published Scientific Advertising, which is largely considered to be the landmark book on direct response marketing and split testing. More relevant today than ever before, Scientific Advertising provides a solid foundation in branding, writing compelling marketing copy, and testing and measuring advertising campaigns that will enhance not only your print marketing plan, but also your digital marketing and e-commerce strategies.

Increase your company's bottom line, stop wasting time and losing money on advertising focused merely on brand awareness or entertainment, and start leveraging salesmanship in advertising to boost sales and attract new customers.

Author: Claude Hopkins
Publisher: Sound Wisdom
Published: 04/18/2023
Pages: 100
Binding Type: Paperback
Weight: 0.22lbs
Size: 7.80h x 4.80w x 0.08d
ISBN13: 9781640954250
ISBN10: 1640954252
BISAC Categories:
- Business & Economics | Advertising & Promotion
- Business & Economics | Personal Success
- Business & Economics | Marketing | General

About the Author
Known as the "father of modern advertising techniques," Claude C. Hopkins transformed the marketing industry when he published Scientific Advertising, which is largely considered to be the landmark book on direct response marketing and split testing. More relevant today than ever before, Scientific Advertising provides a solid foundation in branding, writing compelling marketing copy, and testing and measuring advertising campaigns that will enhance not only your print marketing plan, but also your digital marketing and e-commerce strategies.