Sell

Master today's most effective professional selling concepts and skills with SELL, 7E by 4LTR Press. Updated, streamlined chapters cover the most relevant topics and current industry selling practices. This edition covers recent technology, including artificial intelligence, for use in the selling process. New or expanded coverage addresses storytelling in sales, customer engagement and the customer experience. This edition's visual presentation is complemented with new chapter-opening vignettes and new coverage of the latest ethical dilemmas and virtual selling strategies. Study tools and activities like case studies and role play videos help you prepare for real-world situations. MindTap digital resources let you read or listen to chapters and study with flashcards and practice quizzes. When it�s time to review, you can easily gather everything you�ve flagged or noted into a guide you organize. Track your scores so you know where to focus efforts to reach your learning goals.

Author: Thomas N. Ingram, LaForge, Ramon a. Avila
Publisher: Cengage Learning
Published: 03/07/2023
Pages: 288
Binding Type: Paperback
Weight: 2.15lbs
Size: 10.71h x 8.35w x 0.55d
ISBN13: 9780357901380
ISBN10: 035790138X
BISAC Categories:
- Business & Economics | Marketing | General