Description
Through an examination of election campaign propaganda and various public relations campaigns, reflecting new electioneering techniques borrowed from the United States, this work explores how conservative political and economic groups sought to construct and sell a political meaning of the Social Market Economy and the Economic Miracle in West Germany during the 1950s.The political meaning of economics contributed to conservative electoral success, constructed a new belief in the free market economy within West German society, and provided legitimacy and political stability for the new Federal Republic of Germany.
Author: Mark E. Spicka
Publisher: Berghahn Books
Published: 12/09/2022
Pages: 304
Binding Type: Paperback
Weight: 0.91lbs
ISBN13: 9781800737327
ISBN10: 1800737327
BISAC Categories:
- Business & Economics | Economic Conditions
- History | Modern | 20th Century | General
- Business & Economics | Economic History
About the Author
Mark E. Spicka is Associate Professor of History at Shippensburg University in Pennsylvania. He received his Ph.D. from Ohio State University and was a Fulbright Scholar in Germany in 1996/1997.