Description
In this classic of marketing literature, best-selling author Tom Stanley explains the mindset and buying patterns of wealthy individuals. Stanley shows salespeople how to approach this enormously attractive market, open doors, appeal to the hot buttons of the affluent, and sell to extremely successful people.
He provides insights into different affluent groups including:
- Business owners
- Sales professionals
- Women
- Asian Americans
- Retired millionaires
Stanley also discusses how to sell both tangible products, such as luxury cars and real estate, as well as intangibles, such as financial services. Selling to the Affluent is the most authoritative and comprehensive guide available for selling products and services to the affluent market.
Author: Thomas Stanley
Publisher: McGraw-Hill Companies
Published: 08/22/1997
Pages: 496
Binding Type: Paperback
Weight: 1.50lbs
Size: 8.90h x 6.00w x 1.10d
ISBN13: 9780070610491
ISBN10: 0070610495
BISAC Categories:
- Business & Economics | Sales & Selling | General
- Business & Economics | Advertising & Promotion
This title is not returnable