Description
"An easy-to-read introduction to service design, with great examples from one of the world's leading service design agencies. A 'must read' for anyone who wants to become familiar with service design in theory, methods, and practice!" --Prof. Birgit Mager, President, Service Design Network gGmbH
Service Design is an eminently practical guide to designing services that work for people. It offers powerful insights, methods, and case studies to help you design, implement, and measure multichannel service experiences with greater impact for customers, businesses, and society.
Author: Andy Polaine, Lavrans Løvlie, Ben Reason
Publisher: Rosenfeld Media
Published: 03/13/2013
Pages: 216
Binding Type: Paperback
Weight: 0.90lbs
Size: 9.00h x 6.00w x 0.50d
ISBN13: 9781933820330
ISBN10: 1933820330
BISAC Categories:
- Computers | Internet | Web Design
- Computers | Design, Graphics & Media | General
- Business & Economics | Customer Relations