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Paperback book titled "Sloganization in Language Education Discourse" by Multilingual Matters Limited, featuring a colorful cover.
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Paperback book titled "Sloganization in Language Education Discourse" by Multilingual Matters Limited, featuring a colorful cover.

Sloganization in Language Education Discourse: Conceptual Thinking in the Age of Academic Marketization

Multilingual Matters Limited
Price:
$72.75

Description

This volume focuses on sloganization as an emergent phenomenon in language education discourse. Motivated by an increasing uneasiness with a number of concepts in current research that have become sloganized, this volume scrutinizes the discourse of language education, identifies popular slogans and reconstructs the sloganization processes.



Author: Barbara Schmenk
Publisher: Multilingual Matters Limited
Published: 11/01/2018
Pages: 192
Binding Type: Paperback
Weight: 0.60lbs
Size: 9.20h x 6.00w x 0.50d
ISBN13: 9781788921855
ISBN10: 1788921852
BISAC Categories:
- Education | Adult & Continuing Education
- Education | Schools | Levels | Higher
- Language Arts & Disciplines | Linguistics | General

About the Author

Barbara Schmenk is Professor of German and Applied Linguistics at the University of Waterloo, Canada.

Stephan Breidbach is Professor of English Language Education, Humboldt-Universität zu Berlin, Germany.

Lutz Küster is Professor of Romance Languages and Literatures/Teaching Methodology, Humboldt-Universität zu Berlin, Germany.