Description
Our business society had developed long time from farming period to manufacturing period, then to service industry period, till to nowadays technology service and manufacturing period. It brings this question: Can technology or human behavior may influence economic development? How social change may influence consumer behavior change?
In my this book, I give examples to explain how to apply psychological and behavioral economic both view point related methods to predict consumer individual behavior to let businessmen learn how to choose the reasonable or right methods to attract consumers to choose to buy whose products in preference.
Author: John Lok
Publisher: Notion Press
Published: 12/12/2022
Pages: 96
Binding Type: Paperback
Weight: 0.27lbs
Size: 8.50h x 5.50w x 0.20d
ISBN13: 9798889091325
ISBN10: 8889091320
BISAC Categories:
- Business & Economics | Consumer Behavior | General