Description
Most business owners are blindly guessing at their social media strategy, and it's costing them time and money. Based on Donald Miller's bestselling book Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand.
Social Media Success for Every Brand teaches readers how to incorporate the StoryBrand 7-Part Framework into their social media channels to increase engagement and see better results. Readers will understand exactly what they need to do with their social media to drive growth to their organization through the practical guidance of the five-point SHARE model:
- STORY
- HOW
- AUDIENCE
- REACH
- EXCELLENCE
Social Media Success for Every Brand does not require the reader to be familiar with Building a StoryBrand but provides enough foundation to prepare the reader for practical success with their social media content. Together with the StoryBrand Framework, Claire's SHARE model will help boost customer engagement and grow the organization's brand awareness and revenues.
Author: Claire Diaz-Ortiz
Publisher: HarperCollins Leadership
Published: 10/22/2019
Pages: 144
Binding Type: Paperback
Weight: 0.45lbs
Size: 8.90h x 5.90w x 0.60d
ISBN13: 9781400214969
ISBN10: 1400214963
BISAC Categories:
- Business & Economics | E-Commerce | Digital Marketing
- Computers | Internet | Social Media
- Business & Economics | Advertising & Promotion