- Description
Description
Author: Deborah Roedder John, Carlos J. Torelli
Publisher: Oxford University Press, USA
Published: 11/02/2017
Pages: 272
Binding Type: Paperback
Weight: 0.93lbs
Size: 9.10h x 7.40w x 0.50d
ISBN13: 9780190646004
ISBN10: 0190646004
BISAC Categories:
- Business & Economics | Accounting | General
- Business & Economics | Management | General
- Business & Economics | Marketing | General
About the Author
Deborah Roedder John is the Curtis L. Carlson Chair in Marketing at the Carlson School of Management, University of Minnesota. She is an expert in consumer behavior and branding, known for her research on brand extensions, brand dilution, and brand measurement. Professor John teaches courses in brand management in MBA, undergraduate, and executive-education programs.