Description
Strategic Marketing Management (9th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book presents a comprehensive framework for developing sound marketing strategies that guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution. The concepts, principles, and frameworks advanced in this book apply to a wide range of organizations, from startups to established enterprises, from packaged-goods manufacturers to value-added service providers, from nonprofit entities to for-profit corporations.
Author: Alexander Chernev
Publisher: Cerebellum Press
Published: 01/01/2018
Pages: 296
Binding Type: Paperback
Weight: 1.13lbs
Size: 9.25h x 7.50w x 0.62d
ISBN13: 9781936572502
ISBN10: 1936572508
BISAC Categories:
- Business & Economics | Marketing | General
- Business & Economics | Strategic Planning
- Business & Economics | Management | General
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