Strategic Media Relations in the Age of Information: An Evidence-Based Approach

Grounded in history, theory, and empirical research studies, Strategic Media Relations in the Age of Information: An Evidence-Based Approach presents a clear and accessible overview of the modern practice of media relations. It focuses primarily on the development and strategic execution of media relations programs across a wide variety of organizations.

Author: Dustin W. Supa, Lynn M. Zoch
Publisher: Oxford University Press, USA
Published: 01/20/2020
Pages: 304
Binding Type: Paperback
Weight: 0.85lbs
Size: 9.20h x 6.10w x 0.50d
ISBN13: 9780190844271
ISBN10: 0190844272
BISAC Categories:
- Language Arts & Disciplines | Communication Studies
- Business & Economics | Public Relations

About the Author

Dustin W. Supa is Senior Associate Dean and Associate Professor of Public Relations at Boston University. His research focuses on media relations, the use of visual persuasive devices, the history of public relations, and the application of modern critical social theory to public relations.

Lynn M. Zoch is Professor Emerita and was the founding Director of the School of Communication at Radford University. Her research involves the intersection of research and theory with the practice of public relations, and focuses on media relations, nonprofit public relations, and organizational legitimacy.