Strategic Planning: A Practical Guide for Competitive Success

An exceptional treatise on strategic planning for single-business companies that is at once academically rigorous and uncommonly practical, this book embodies the Association for Strategic Planning's "Think-Plan-Act" rubric. It emphasises the pervasive role of strategic thinking in strategic planning, including searching for better strategies, business models, and opportunities. This includes monitoring changes in the external environment: the firm's industry and competitors, markets, and general environment. The book also provides original and proven techniques to develop viable strategic alternatives, as well as many other useful analytical tools. Unique software enables a full analysis of a firm's financial performance and condition as well as a full strategic analysis, thus integrating everything presented in the book and providing an opportunity to practice doing a strategic analysis. Includes examples of real companies.

Author: Stanley Charles Abraham
Publisher: Emerald Group Publishing
Published: 01/11/2012
Pages: 253
Binding Type: Paperback
Weight: 1.02lbs
Size: 9.41h x 6.47w x 0.57d
ISBN13: 9781780525204
ISBN10: 1780525206
BISAC Categories:
- Business & Economics | Strategic Planning