Description
One is tempted to say 'the only book you'll need on starting a business.' Brilliant Genius Choose your superlative-it'll fit.-Tom Peters People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise. Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular Street Smarts column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.
Author: Norm Brodsky, Bo Burlingham
Publisher: Portfolio
Published: 02/23/2010
Pages: 288
Binding Type: Paperback
Weight: 0.55lbs
Size: 8.50h x 5.40w x 0.78d
ISBN13: 9781591843207
ISBN10: 1591843200
BISAC Categories:
- Business & Economics | Small Business | General
- Business & Economics | Entrepreneurship
- Business & Economics | New Business Enterprises
Author: Norm Brodsky, Bo Burlingham
Publisher: Portfolio
Published: 02/23/2010
Pages: 288
Binding Type: Paperback
Weight: 0.55lbs
Size: 8.50h x 5.40w x 0.78d
ISBN13: 9781591843207
ISBN10: 1591843200
BISAC Categories:
- Business & Economics | Small Business | General
- Business & Economics | Entrepreneurship
- Business & Economics | New Business Enterprises
About the Author
Bo Burlingham is editor at large at Inc. magazine. He has also written for Esquire, Harper's, Mother Jones, and The Boston Globe, among other publications, and is the coauthor, with Jack Stack, of The Great Game of Business and A Stake in the Outcome.