Strength Through Joy: Consumerism and Mass Tourism in the Third Reich

The giant Nazi leisure and tourism agency, Strength through Joy (KdF)'s low cost cultural events, factory beautification programs, organized sports, and, especially, mass tourism mitigated the tension between the Nazi regime's investment in rearmament and German consumers' desire for a higher standard of living. Shelley Baranowski reveals how Strength through Joy de-emphasized the sacrifices of the present while its programs presented visions of a prosperous future--that would materialize as soon as "living space" was acquired. As an agency open to racially acceptable Germans only, it segregated the regime's victims from the Nazi "racial community."

Author: Shelley Baranowski
Publisher: Cambridge University Press
Published: 05/28/2007
Pages: 274
Binding Type: Paperback
Weight: 0.89lbs
Size: 9.00h x 6.00w x 0.62d
ISBN13: 9780521705998
ISBN10: 0521705991
BISAC Categories:
- Business & Economics | Economics | Macroeconomics
- History | Europe | General

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