Description
The marketing playbook for the Subscription Economy, now in its 3rd edition
Subscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality?
A successful subscription business is built on lasting relationships, not one-time sales.
The third edition of this ground-breaking book offers updated advice for solopreneurs, small businesses, fast-growing start-ups, and large enterprises alike. You'll find creative practices that will help you build and sustain the customer relationships that lead to long-term success.
The revised third edition includes:
- Updated research and case studies reflecting the rapid growth of subscription-based businesses
- New chapters focusing on the needs of solopreneurs or small businesses and entrepreneurs/start-ups.
- An expanded look at the risks and rewards of values-based marketing
Whether you already have subscription revenues or you want to build an ongoing relationship with existing customers, you can adopt the practices and mindsets of the most successful subscription businesses.
Find out why Book Authority considers Subscription Marketing to be one of the top marketing strategy books of all time.
Author: Anne Janzer
Publisher: Cuesta Park Consulting
Published: 01/29/2020
Pages: 240
Binding Type: Paperback
Weight: 0.62lbs
Size: 8.50h x 5.51w x 0.51d
ISBN13: 9780999624876
ISBN10: 0999624873
BISAC Categories:
- Business & Economics | Marketing | General
- Business & Economics | Customer Relations
- Business & Economics | Entrepreneurship