Description
Here is the book that exposed the Daimler-Chrysler merger of equals as a bold German takeover of an industrial icon. Taken for a Ride reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. In a gripping narrative, Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining corporate drama of the decade -- and in a new epilogue chart its chaotic aftermath.
Author: Bill Vlasic, Bradley A. Stertz
Publisher: Harper Paperbacks
Published: 06/19/2001
Pages: 432
Binding Type: Paperback
Weight: 0.79lbs
Size: 8.08h x 5.34w x 0.99d
ISBN13: 9780060934484
ISBN10: 0060934484
BISAC Categories:
- Business & Economics | Corporate & Business History | General
- Business & Economics | International | General
- Business & Economics | Economics | General
This title is not returnable