Taken for Granted: The Remarkable Power of the Unremarkable


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Description

How the words we use--and don't use--reinforce dominant cultural norms

Why is the term openly gay so widely used but openly straight is not? What are the unspoken assumptions behind terms like male nurse, working mom, and white trash? Taken for Granted exposes the subtly encoded ways we talk about topics like race, gender, sexuality, and social status, offering a provocative look at the word choices we make every day without even realizing it. Eviatar Zerubavel describes how the words we use provide telling clues about the things we take for granted. By marking women's history or Black History Month, we are also reinforcing the apparent normality of the history of white men. Zerubavel shows how this tacit normalizing of certain identities, practices, and ideas helps to maintain their cultural dominance--and shape what we take for granted.

Author: Eviatar Zerubavel
Publisher: Princeton University Press
Published: 03/10/2020
Pages: 160
Binding Type: Paperback
Weight: 0.45lbs
Size: 8.20h x 5.00w x 0.50d
ISBN13: 9780691202433
ISBN10: 0691202435
BISAC Categories:
- Social Science | Sociology | General
- Social Science | Gender Studies
- Social Science | LGBTQ+ Studies | Gay Studies

About the Author
Eviatar Zerubavel is Board of Governors and Distinguished Professor of Sociology at Rutgers University. His many books include Social Mindscapes: An Invitation to Cognitive Sociology and The Elephant in the Room: Silence and Denial in Everyday Life.