Television in the Streaming Era: The Global Shift

This ground-breaking study explores transformations in the TV industry under the impact of globalizing forces and digital technologies. Chalaby investigates the making of a digital value chain and the distinct value-adding segments which form the new video ecosystem. He provides a full account of the industry's global shift from the development of TV formats and transnational networks to the emergence of tech giants and streaming platforms. The author takes a deep dive into the infrastructure (communication satellites, subsea cable networks, data centres) and technology (cloud computing, machine learning and artificial intelligence) underpinning this ecosystem through the prism of global value chain theory. The book combines empirical data garnered over 20 years of researching the industry and offers unique insights from television and tech executives.

Author: Jean Chalaby
Publisher: Cambridge University Press
Published: 04/06/2023
Pages: 244
Binding Type: Paperback
Weight: 0.75lbs
Size: 9.00h x 6.00w x 0.53d
ISBN13: 9781009199261
ISBN10: 1009199269
BISAC Categories:
- Business & Economics | International | General