Description
A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.
Author: John Caples
Publisher: Pbooks
Published: 08/19/2024
Pages: 306
Binding Type: Paperback
Weight: 0.91lbs
Size: 9.00h x 6.00w x 0.64d
ISBN13: 9798330360086
BISAC Categories:
- Business & Economics | International | Marketing
- Self-Help | Personal Growth | Success
- Business & Economics | Advertising & Promotion