The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Author: Joseph Sugarman
Publisher: Wiley
Published: 12/01/2006
Pages: 368
Binding Type: Paperback
Weight: 1.33lbs
Size: 9.18h x 7.48w x 0.73d
ISBN13: 9780470051245
ISBN10: 0470051248
BISAC Categories:
- Business & Economics | Advertising & Promotion
- Business & Economics | Marketing | General

About the Author

JOSEPH SUGARMAN, author of the bestselling Success Forces, is known throughout the advertising world as a copywriting legend and role model. His ads have moved millions of customers to reach for their wallets, and his JS&A Catalog was once America's largest single direct mail catalog of space-age products. He has given copywriting seminars throughout the United States, Europe, Asia, and Australia.