Description
EVERY CUSTOMER IS UNIQUE
For many companies, large and small, customer data is a noisy mess. There are problems across the ecosystem from partners to page views and from KPIs to campaign tracking. The biggest problem is not the technical data silos but our inability to hear the humans behind the data.
In The Age of Customer Equity, Allison Hartsoe helps you cut through the noise and gives you the tools you need to humanize your data to connect to the right customers at the right time. Interviews with customer-centric data leaders and case studies shine a light on the successes and struggles of data analytics leadership to give you a sense of reality and arm your strategic thinking. Hartsoe teaches you how to:
- Uncover customer behavior, identify opportunities to amplify marketing ROI, and optimize your opportunity costs
- Alight your teams to clear hurdles and create long-term 9- and 10-figure gains
- Spot the largest vulnerabilities in your company, diagnose what you need, and build a journey to a more powerful customer-centric future
Author: Allison Hartsoe
Publisher: Dataforge Press
Published: 10/05/2021
Pages: 198
Binding Type: Paperback
Weight: 0.65lbs
Size: 9.00h x 6.00w x 0.45d
ISBN13: 9781737518105
ISBN10: 1737518104
BISAC Categories:
- Business & Economics | Consumer Behavior | General
- Business & Economics | Decision Making & Problem Solving
- Business & Economics | Marketing | Research
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