Description
In The Big Miss: How Businesses Overlook the Value of Emotions, Zhecho Dobrev reveals how organizations are frequently deceived by customers and fail to act on what they fail to notice-thus are missing the biggest driver of profitable customer behavior!
What are the emotional and subconscious drivers behind your customers' behavior? Do you have a science and data-based strategy to drive this in the direction you want?
In The Big Miss: How Businesses Overlook the Value of Emotions, Zhecho Dobrev reveals how organizations are frequently deceived by customers and fail to act on what they fail to notice-thus are missing the biggest driver of profitable customer behavior! His extensive research shows that emotions are the key drivers of customer behavior, yet few organizations have a strategy to evoke specific emotions based on science and data. Does yours?
In this book, the author provides business leaders with a practical framework for how to embed emotions in their business practices, which includes learning how to:
- Discover the difference between what customers say and do
- Create a data-based strategy around specific emotions
- Use customer science to future-proof your business and make the most out of Digital Transformation, Data, and AI
Behind every business problem, there is a customer problem! This book will change how you think about customer behavior and challenge you to harness the business power of emotions.
Author: Zhecho Dobrev
Publisher: Business Expert Press
Published: 08/05/2022
Pages: 220
Binding Type: Paperback
Weight: 0.66lbs
Size: 9.00h x 6.00w x 0.46d
ISBN13: 9781637422564
ISBN10: 1637422563
BISAC Categories:
- Business & Economics | Customer Relations
- Business & Economics | Advertising & Promotion
- Business & Economics | Consumer Behavior | General