The Brand Gap: Revised Edition

All the secrets to creating a brand identity that resonates across every aspect of a business--including its Web site and overall strategy!

- With clients like Kodak, Sun, and Procter and Gamble, author Marty Neumeier is one of today's most well-known and respected authorities on the topic of branding.
- Quick, easy approach and a wealth of case studies give readers a crash course in the difference between good and bad branding.
- Tons of tips and real-world advice plus a new branding dictionary help readers turn brand strategy into brand design and execution.

Author: Marty Neumeier
Publisher: New Riders Publishing
Published: 08/01/2005
Pages: 208
Binding Type: Paperback
Weight: 0.64lbs
Size: 8.02h x 5.32w x 0.56d
ISBN13: 9780321348104
ISBN10: 0321348109
BISAC Categories:
- Business & Economics | Corporate & Business History | General
- Computers | Software Development & Engineering | Computer Graphics
- Business & Economics | Advertising & Promotion

About the Author
Marty Neumeier's professional mission is to incite business revolution by unleashing the power of design thinking. He does this by writing books, conducting workshops, and speaking internationally about the power of brand, innovation, and design. His bestselling whiteboard books include THE BRAND GAP, ZAG, and THE DESIGNFUL COMPANY. His video, MARTY NEUMEIER'S INNOVATION WORKSHOP, combines highlights from all three books into a hands-on learning experience. Marty serves as Director of Transformation at Liquid Agency, and divides his writing time between California and southwest France.