The CMO Manifesto: A 100-Day Action Plan for Marketing Change Agents

The CMO Manifesto - A 100-Day Action Plan for Marketing Change Agents is the essential guidebook for marketing executives who have been chartered to disrupt the status quo and become leaders of positive change at their companies. Based on research with successful CMOs from leading firms such as Anhueser-Busch, Fidelity, GE, General Mills and Proctor & Gamble, the book combines stories, insights and tools to help marketing executives maximize the impact of their critical first 100 days. Through 12 practical steps, The CMO Manifesto provides a clear, actionable roadmap of activities essential to the success of any marketing executive. Take the lead. Make an impact. Create change.

Author: John F. Ellett
Publisher: Createspace Independent Publishing Platform
Published: 11/07/2012
Pages: 218
Binding Type: Paperback
Weight: 0.66lbs
Size: 9.02h x 5.98w x 0.46d
ISBN13: 9781478229223
ISBN10: 1478229225
BISAC Categories:
- Business & Economics | Marketing | General

About the Author
John Ellett has a passion for encouraging and supporting marketing leaders who have the courage to be change agents in their organizations. As CEO of nFusion Group, LLC, a digital-centric marketing agency based in Austin, Texas, John has had the privilege of helping some of the country's leading marketers revitalize their brands, transform their digital presence and accelerate their sales, including Anheuser-Busch/InBev, Chili's, Comerica Bank, Samsung and Toshiba. With personal experience as a marketing leader during the early days of the IBM PC and the rapid-growth years of Dell, he provides a unique perspective that has made him a trusted adviser to marketing executives around the country. John regularly shares his insights on marketing and marketing leadership at Forbes.com and is a frequent presenter at industry conferences and major universities. John received his formal education at Indiana University's Graduate School of Business, where he later returned briefly to teach, but he attributes most of what he has learned to the smart marketers and business executives he has worked with over the past three decades. When he is not working John is actively involved with the Austin community and local charities. He is a founding board member and past chair of The First Tee of Greater Austin and the founder and chair of Austin Helps Honduras. He is also a frustrated golfer, an infrequent triathlete, a proud father and a happy husband of over 30 years.

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