The Content Machine: Towards a Theory of Publishing from the Printing Press to the Digital Network


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Description

'The Content Machine' outlines a theory of publishing that allows publishers to focus on their core competencies in times of crisis. This ground-breaking study, the first of its kind, fuses history, media theory and business experience in a defiant answer to those who contend that publishing has no future in the digital age.



Author: Michael Bhaskar
Publisher: Anthem Press
Published: 10/01/2013
Pages: 226
Binding Type: Paperback
Weight: 0.64lbs
Size: 8.50h x 5.50w x 0.52d
ISBN13: 9780857281111
ISBN10: 0857281119
BISAC Categories:
- Language Arts & Disciplines | Publishers & Publishing Industry
- Language Arts & Disciplines | Communication Studies
- Language Arts & Disciplines | Library & Information Science | Digital & Online Resources

About the Author

Michael Bhaskar is a digital publisher, researcher and writer based in London.