Description
A fast-growing social media marketing company, TechCo encourages all of its employees to speak up. By promoting open dialogue across the corporate hierarchy, the firm has fostered a uniquely engaged workforce and an enviable capacity for change. Yet the path hasn't always been easy. TechCo has confronted a number of challenges, and its experience reveals the essential elements of bureaucracy that remain even when a firm sets out to discard them. Through it all, TechCo serves as a powerful new model for how firms can navigate today's rapidly changing technological and cultural climate.
Catherine J. Turco was embedded within TechCo for ten months. The Conversational Firm is her ethnographic analysis of what worked at the company and what didn't. She offers multiple lessons for anyone curious about the effect of social media on the corporate environment and adds depth to debates over the new generation of employees reared on social media: Millennials who carry their technological habits and expectations into the workplace. Marshaling insights from cultural and economic sociology, organizational theory, economics, technology studies, and anthropology, The Conversational Firm offers a nuanced analysis of corporate communication, control, and culture in the social media age.Author: Catherine Turco
Publisher: Columbia University Press
Published: 11/13/2018
Pages: 272
Binding Type: Paperback
Weight: 0.80lbs
Size: 8.70h x 5.60w x 0.80d
ISBN13: 9780231178990
ISBN10: 0231178999
BISAC Categories:
- Business & Economics | Organizational Behavior
- Social Science | Sociology | General
- Business & Economics | Workplace Culture
About the Author
Catherine J. Turco is the Fred Kayne (1960) Career Development Professor of Entrepreneurship and associate professor of economic sociology and work and organization studies at the MIT Sloan School of Management. An ethnographer and economic sociologist, her work has appeared in the American Sociological Review and the American Journal of Sociology.