Description
This book describes the role/support of the local government in developing potential commodity-based agro-tourism. At least two policies serve as indicators for the role of agro-tourism local governments in developing potential commodity based agro-tourism. They are (1) the Master Plan for Tourism Development of agro-tourism villages 2019-2034 as outlined in the form of Regency Regional Regulation Number 2 of 2020; and (2) Review of the Agropolitan Master Plan for agro-tourism villages (2019).
Meanwhile, the role or support of the local government for agro-tourism in developing potential commodity-based agro-tourism in the Selingkar Wilis area includes (1) Master Plan for Tourism Development in the Agro-tourism area and (2) Master Plan for Development of Agropolitan Areas. The concept of marketing strategy used in the development of the Selingkar Wilis Agrotourism is the concept of a rural tourism destination. Thus, the idea of a tourism village marketing strategy is appropriate to apply. The tourism village marketing strategy is P8M, which includes: Product, Price, Place, Promotion, People, Physical evidence, Process, Partnership, and Marketing Choice (Raharjo, 2021)
Author: Herrukmi Septa Rinawati, Tri Weda Raharjo, Trisnani Abdul Hamid
Publisher: White Falcon Publishing
Published: 12/30/2022
Pages: 106
Binding Type: Paperback
Weight: 0.32lbs
Size: 8.50h x 5.50w x 0.25d
ISBN13: 9781636407760
ISBN10: 1636407765
BISAC Categories:
- Business & Economics | Industries | Hospitality, Travel & Tourism