Description
Build, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from SEO, social media, paid search and display advertising.
The Digital Marketing Handbook takes the reader step by step through the various components of B2B and B2C online marketing, making it an essential companion to every marketer's desk. Highly practical in approach, it features tips, platform recommendations and common pitfalls to watch out for, as well as examples from global brands including Google, Amazon and Nissan. Detailed guidance is provided for key areas such as creating content that excites, informs and converts, using marketing automation and analyzing your results to maximize performance. Written by recognized industry expert and bestselling author, Simon Kingsnorth, The Digital Marketing Handbook brings together reliable and actionable insights into one complete resource. Also covering how to manage affiliates and partnerships to deliver highly targeted leads and provide customer service that achieves high review scores and builds loyalty, it is accompanied by online templates and interactive tools to use in practice. This book is an essential blueprint for marketing professionals to deliver the best results from their digital marketing campaigns.Author: Simon Kingsnorth
Publisher: Kogan Page
Published: 01/25/2022
Pages: 288
Binding Type: Paperback
Weight: 0.90lbs
Size: 9.21h x 6.14w x 0.78d
ISBN13: 9781398603394
ISBN10: 1398603392
BISAC Categories:
- Business & Economics | Marketing | General
- Business & Economics | E-Commerce | Digital Marketing
About the Author
Simon Kingsnorth is a recognized digital marketing expert with over 20 years' industry experience. Based in Berkshire, UK, he was formerly the Global Head of Digital Marketing at Citi Bank and has provided consultancy services to leading brands such as Vodafone, Asda and Lloyds TSB. A regular conference keynote speaker and contributor to industry publications, he is the author of Digital Marketing Strategy, also published by Kogan Page.