The Economics of Platforms: Concepts and Strategy

Digital platforms controlled by Alibaba, Alphabet, Amazon, Facebook, Netflix, Tencent and Uber have transformed not only the ways we do business, but also the very nature of people's everyday lives. It is of vital importance that we understand the economic principles governing how these platforms operate. This book explains the driving forces behind any platform business with a focus on network effects. The authors use short case studies and real-world applications to explain key concepts such as how platforms manage network effects and which price and non-price strategies they choose. This self-contained text is the first to offer a systematic and formalized account of what platforms are and how they operate, concisely incorporating path-breaking insights in economics over the last twenty years.

Author: Paul Belleflamme, Martin Peitz
Publisher: Cambridge University Press
Published: 11/11/2021
Pages: 300
Binding Type: Paperback
Weight: 1.00lbs
Size: 9.50h x 8.50w x 0.50d
ISBN13: 9781108710749
ISBN10: 1108710743
BISAC Categories:
- Business & Economics | Industrial Management