Description
A toolkit for entrepreneurial success
In The Essential Entrepreneur, celebrated entrepreneur and business strategist Richard Turner delivers a practical, step-by-step approach to starting and growing a thriving enterprise. If you're ready to take your fledgling business to the next level--and finally follow that brilliant big idea--this guide covers everything you'll need to navigate the challenges ahead.
Richard shares straightforward advice and hands-on, real-world lessons outlining the key points you need to know to start and grow your venture. And his lessons are supported by the experience and wisdom of a panel of diverse experts: Tobi Pearce (co-founder of SWEAT), Flavia Tata Nardini (of Fleet Space), Simon Haigh (of Haigh's Chocolates), and Kirsten Bernhardt (skilled investment manager).
You'll discover how to:
- Make a splash in your industry by taking advantage of market weaknesses, disrupting the status quo and creating new openings
- Sort the good ideas from the bad: validate your business (whether it's a product or a service) and maximise its value
- Position your brand so that what you do is clear and instantly recognisable
- Create a business plan that really works, factoring in timing, going to market, managing finance, managing growth and more
- Understand the logistics of a successful and profitable operation, from sourcing suppliers to production, warehousing and distribution
Most small businesses struggle to get moving. This is the book that will help you get ahead in the race. A can't-miss resource for start-up entrepreneurs and business owners, The Essential Entrepreneur outlines everything you need to know to hit the ground running.
Author: Richard Turner
Publisher: Wiley
Published: 11/14/2022
Pages: 208
Binding Type: Paperback
Weight: 0.55lbs
Size: 8.50h x 6.20w x 0.50d
ISBN13: 9781119984559
ISBN10: 1119984556
BISAC Categories:
- Business & Economics | Entrepreneurship
- Business & Economics | New Business Enterprises
- Business & Economics | Small Business | General
About the Author
RICHARD TURNER is a renowned Australian entrepreneur, innovator, and leader of four successful companies across four different industry sectors, including his most recent venture, ZEN Energy. Richard is a former Australian Entrepreneur of the Year, a specialist in re-invention and industry disruption and a mentor to hundreds of early stage and scaling businesses.