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Description
HOW CAN YOU REMAIN VISIBLE, CREDIBLE AND GROW YOUR FASHION BUSINESS IN THE COMPETITIVE AND FAST MOVING DIGITAL ERA?
Independent owner-led fashion businesses face unique challenges. They are competing with big brands with unlimited budgets while simultaneously losing market share to agile, digital-savvy newcomers. Without creative and strategic clarity, you could lose the business you have worked so hard to build.
Read The Fashion Switch to discover a proven five-step method that will enable you to:
- Strengthen your unique brand story to powerfully convey your brand's value quickly and easily
- Create consistent distinct visual guidelines that take your brand to a new level
- Stay ahead of fast-moving market changes and innovate to remain relevant
- Engage and nurture customers to build an army of brand fans to grow your business
- Gain full control of your finances and business strategy
- Unlock the potential of your business and seize the opportunities of the new digital era of fashion
Author: Joanne Yulan Jong
Publisher: Rethink Press
Published: 10/04/2017
Pages: 186
Binding Type: Paperback
Weight: 0.49lbs
Size: 8.50h x 5.50w x 0.40d
ISBN13: 9781781332399
ISBN10: 1781332398
BISAC Categories:
- Business & Economics | Industries | Fashion & Textile Industry
- Business & Economics | Finance | Wealth Management
- Business & Economics | Marketing | Multilevel
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