The Forever Transaction:: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave by Baxter, Robbie Kellman
Roll over image to zoom in Click on image to zoom
The Forever Transaction:: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave by Baxter, Robbie Kellman

The Forever Transaction:: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave

McGraw-Hill Companies
Price:
$32.00

Description

Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and Target

More and more companies are concluding that the potential rewards of subscription-based products and services are worth the risk of radically changing their business models. They're correct. The Membership Economy is here and it's here to stay--and if you want to compete for the long run, you need to join it.

Strategy consultant Robbie Kellman Baxter has been helping companies excel in this business environment for more than a decade. Now, in The Forever Transaction, she reveals all her secrets. Whatever industry you're in, Baxter provides the inspiration, tools, and insight you need to build and execute a business model that will leave your competition in the dust.

You'll find out how industry leaders like Under Armour, Microsoft, and Netflix have created an ever-expanding customer base of loyal subscribers―and are keeping them coming back. You'll learn how to lead your organization through every step of the process―from initial start-up to new product testing, scaling for long-term growth and sustainability to revamping your culture so everyone works together to optimize customer lifetime value. You'll also master all the essentials of succeeding in the Membership Economy, like subscription pricing, Software-as-a-Service, digital community engagement, and freemium incentives as a way to turn casual browsers into cash-paying super-users.

With The Forever Transaction, you have everything you need to build durable, long-term relationships with every customer, and leverage them for ultimate business success―today, tomorrow, and forever.




Author: Robbie Kellman Baxter
Publisher: McGraw-Hill Companies
Published: 04/21/2023
Pages: 256
Binding Type: Paperback
Weight: 0.77lbs
Size: 9.00h x 6.00w x 0.54d
ISBN13: 9781265594763
ISBN10: 1265594767
BISAC Categories:
- Business & Economics | Strategic Planning
- Business & Economics | Consumer Behavior | General
- Business & Economics | Customer Relations

This title is not returnable