Description
The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital practice within the fashion industry. It is designed to inform and inspire today's graduates as the next generation of creative marketers. It identifies key digital marketing approaches and emerging technologies and examines their place in contemporary fashion careers and the opportunities they create for fashion graduates to design, promote and market themselves in a range of sites and formats.
Author: Clare Harris
Publisher: Bloomsbury Visual Arts
Published: 04/20/2017
Pages: 216
Binding Type: Paperback
Weight: 1.50lbs
Size: 9.00h x 7.90w x 0.60d
ISBN13: 9781474220859
ISBN10: 1474220851
BISAC Categories:
- Design | Fashion & Accessories
- Business & Economics | Industries | Fashion & Textile Industry
Author: Clare Harris
Publisher: Bloomsbury Visual Arts
Published: 04/20/2017
Pages: 216
Binding Type: Paperback
Weight: 1.50lbs
Size: 9.00h x 7.90w x 0.60d
ISBN13: 9781474220859
ISBN10: 1474220851
BISAC Categories:
- Design | Fashion & Accessories
- Business & Economics | Industries | Fashion & Textile Industry
About the Author
Clare Harris teaches creative technologies at the University of Sussex, UK and previously taught digital fashion practices at the University of Southampton.