Description
Many manufacturing business owners see marketing as nothing more than smoke and mirrors.
When they do invest in marketing, they expect a measurable return on their investment. It doesn't help when marketing executives themselves get addicted to the rhythms of tactical efforts and focus on generating output instead of outcomes. That "more, more, more" approach results in a reactive, whack-a-mole cycle that delivers burnout, turnover, and increased costs instead of long-term ROI. Before long, marketing itself seems pointless.
Christopher Peer knows there's another way.
Informative and accessible, The Great 8 Pillars: ROI-Driven Marketing for Manufacturing Companies offers a step-by-step tutorial on crafting marketing strategies and value propositions, establishing ROI-driven goals, and defining key performance indicators. Chris teaches readers to build a professional marketing infrastructure that consistently delivers a return on investment-and to value marketing in the process.
Author: Christopher Peer
Publisher: Lioncrest Publishing
Published: 06/27/2023
Pages: 258
Binding Type: Paperback
Weight: 0.73lbs
Size: 8.50h x 5.50w x 0.58d
ISBN13: 9781544544069
ISBN10: 1544544065
BISAC Categories:
- Business & Economics | Marketing | Industrial
- Business & Economics | Industries | Manufacturing
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