Description
These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative.
The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
Author: Jim Kalbach
Publisher: Two Waves Books
Published: 04/07/2020
Pages: 320
Binding Type: Paperback
Weight: 1.30lbs
Size: 8.90h x 6.00w x 0.90d
ISBN13: 9781933820682
ISBN10: 1933820683
BISAC Categories:
- Design | Product
- Technology & Engineering | Social Aspects
- Computers | Social Aspects