The McDonaldization of Society: Into the Digital Age

George Ritzer′s seminal work of critical sociology, The McDonaldization of Society, continues to stand as one of the pillars of modern sociological thought. Building on the argument that the fast food restaurant has become the model for the rationalization process today, this book links theory to contemporary life in a globalized world and resonates with students in a way that few other books do.

Author: George Ritzer
Publisher: Sage Publications, Inc
Published: 01/01/2021
Pages: 232
Binding Type: Paperback
Weight: 0.70lbs
Size: 9.00h x 6.00w x 0.50d
ISBN13: 9781544398013
ISBN10: 1544398018
BISAC Categories:
- Social Science | Sociology | General
- Business & Economics | Negotiating