Description
In this book, Dirk Remley applies his model of integrating multimodal rhetorical theory and multi-sensory neural processing theory pertaining to cognition and learning to multimodal persuasive messages. Using existing theories from multimodal rhetoric and specific findings from neurobiological studies, the book shows possible applications of the model through case studies related to persuasive messages such as those found in political campaign advertising, legal scenarios and general advertising, including print, videos, and in-person settings. As such, the book furthers the discussion of cognitive neuroscience and multimodal rhetorical theory, and it serves as a vehicle by which readers can better understand the links between multimodal rhetoric and cognitive neuroscience associated with persuasive communication in professional and educational environments.
Author: Dirk Remley
Publisher: Routledge
Published: 12/10/2019
Pages: 172
Binding Type: Paperback
Weight: 0.65lbs
Size: 8.90h x 6.00w x 0.60d
ISBN13: 9780367888343
ISBN10: 0367888343
BISAC Categories:
- Language Arts & Disciplines | Rhetoric
- Language Arts & Disciplines | Communication Studies
- Language Arts & Disciplines | Linguistics | General
About the Author
Dirk Remley is Professor in the Department of English at Kent State University, USA. He is the author of How the Brain Processes Multimodal Technical Instructions, Baywood 2015 and Exploding Technical Communication, Baywood 2015.
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