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Description
The world is changing and so is the marketing profession. CMOs and the next generation of marketing leaders need to read this book to develop a strategy for ensuring operational excellence to achieve their goals. This book will provide a best practices approach for forming your marketing goals, creating a strategy, building a plan, crafting impactful campaigns, optimizing budgetary spending, and measuring true ROI. This book provides models, practical approaches, and templates to help the reader structure their own marketing strategy.
Author: Peter Mahoney, Scott Todaro, Dan Faulkner
Publisher: Archway Publishing
Published: 09/09/2021
Pages: 254
Binding Type: Paperback
Weight: 0.72lbs
Size: 8.50h x 5.50w x 0.58d
ISBN13: 9781665711395
ISBN10: 1665711396
BISAC Categories:
- Business & Economics | Careers | General