Description
The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.
Author: J. Lees-Marshment
Publisher: Palgrave MacMillan
Published: 01/01/2011
Pages: 259
Binding Type: Paperback
Weight: 0.77lbs
Size: 8.50h x 5.50w x 0.61d
ISBN13: 9781349359448
ISBN10: 1349359440
BISAC Categories:
- Political Science | Political Ideologies | Democracy
- Political Science | Comparative Politics
- Political Science | Political Process | General
Author: J. Lees-Marshment
Publisher: Palgrave MacMillan
Published: 01/01/2011
Pages: 259
Binding Type: Paperback
Weight: 0.77lbs
Size: 8.50h x 5.50w x 0.61d
ISBN13: 9781349359448
ISBN10: 1349359440
BISAC Categories:
- Political Science | Political Ideologies | Democracy
- Political Science | Comparative Politics
- Political Science | Political Process | General
About the Author
JENNIFER LEES-MARSHMENT Senior Lecturer at Auckland University, New Zealand. Her books include Political Marketing and British Political Parties (2001 and 2008), The Political Marketing Revolution (2004), Political marketing: principles and applications (2010) and Global Political Marketing (2010).
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