Description
Author: Ofer Mintz
Publisher: Palgrave MacMillan
Published: 02/14/2023
Pages: 224
Binding Type: Paperback
Weight: 0.66lbs
Size: 8.27h x 5.83w x 0.52d
ISBN13: 9789811658709
ISBN10: 9811658706
BISAC Categories:
- Business & Economics | Marketing | General
- Business & Economics | E-Commerce | Online Trading
- Business & Economics | Customer Relations
About the Author
Ofer Mintz is Associate Head of the Marketing Department at the UTS Business School at the University of Technology Sydney. He is a globally recognized expert in formulating customer-centric solutions to address problems organizations face, evidenced by his publications in leading journals, talks on five continents, award-winning classes, and experiences assisting firms.