The Practical Pocket Guide to Account Planning

The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally infectious. Whether you're a Client, a Creative, an Account Manager, or an aspiring Account Planner, this book will help you understand how Planners think and what great Planning can really do.

Author: Chris Kocek
Publisher: Yellow Bird Press
Published: 05/15/2013
Pages: 156
Binding Type: Paperback
Weight: 0.35lbs
Size: 7.81h x 5.06w x 0.33d
ISBN13: 9780989284905
ISBN10: 0989284905
BISAC Categories:
- Business & Economics | Marketing | General
- Business & Economics | Advertising & Promotion

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